So, you’ve decided to embark on the exciting journey of building your online presence. You want your message heard into the colossal land of the 4.6 billion social media users around the globe. That's fantastic!
But how do small entrepreneurs with limited resources make it a reality? How do you create a road map to reach your goals?
In this blog post, we will guide you through key elements to build your social media presence successfully, without breaking the bank.
1. What do you Want to Get out of Social Media?
The first step is to decide your goals. What do you want to get out of your social media strategy? is it, for example, to increase your audience numbers, develop a community, or improve brand awareness? Each goal involves adopting and implementing varying strategies, with tweaks over time. Other examples of social media goals include:
o Better serving customers with key information
o Driving website traffic
o Generating new leads to push sales growth
2. Identify Approach that Works Best for Your Brand
After setting your social media goals, identify the appropriate approach that will enable you to showcase both your offering and your intangible assets, like authenticity, personality and business values.
Every social media platform is unique and evolves quickly. For example, unlike Instagram or TikTok, LinkedIn has traditionally been dedicated to fostering professional relationships, while currently moving more into video content and entertainment.
Understanding the target audience of each platform is key to analyzing how your product/service may fit within the specificities of each platform.
To get started, consider the following:
o Which platform is a good fit for your target audience?
o How to select key content pillars that work best for your brand?
o What is the brand storyline to adopt across channels?
o What will content frequency be, and social media delivery mechanism?
3. Build Content Pillars
Content pillars are central pieces of communication and themes related to your business. They can help articulate your business vision and mission, your offering, help create consistency of message and tone, all aligned with strategy. Consistent, on message content helps strengthen the brand.
As you define your pillars and brand story line, identify the tone you wish to project — serious, funny, casual, formal etc— and the overall theme you wish to use to capture the target audience.
Unleash the power of Artificial Intelligence. AI plays a pivotal role in automating various tasks that were in the past done manually. If you ignore AI in your process, you would be in a disadvantage vis a vis your competition, who may already be producing content in a fraction of the time you are.
AI-driven content that is reviewed, tweaked and improved, can produce high-quality posts, images and even videos. You can generate FREE creative AI content in seconds, if you are aware of the vast datasets currently in existence. For example, have you come across in invideo AI? You type any topic and invideo AI creates a video with script, visuals, subtitles, voiceover & music. You then review, amend, maybe use your own voice and VOILA!
4. Automate Distribution | Streamline Repetitive Manual Tasks
You identified the social media channels and content pillars that work best for your brand. You then need to develop a structured process to distribute your content, with a streamlined process to make it easier in the long run.
You may consider using tools such as Canva or Metricool as your creation and planning calendar processes. Learn to create in bulk, to add labels across multiple platforms and set up key structures to streamline and automate the process for greater efficiencies.
Build responsiveness into your process. One important aspect of successfully nurturing a social media community is your responsiveness to community members. That is one aspect that is not to be automated and requires authenticity and a desire to genuinely build relationships and help the community.
Be sure to bring your A game when it comes to answering queries and responding to comments!
5. Track Performance and Analyze Audience
Generate data, delve into analytics and track performance across various parameters to measure the success of the efforts. You can use Google analytics to better understand your various data points. What types of posts perform best on your channels and get the most engagement? What formats tend to perform best? What themes or topics get the most engagement? Follow the data for weeks, months and learn from the patterns.
Further learn about your target audience by analyzing competitors' content and offering. Evaluating the competitive landscape can help reveal industry standards and opportunities to fill gaps. Examine the content practices of businesses targeting audiences who are similar to your target audience.
6. Tweak and Adjust Your Strategy
Learn from the engagement! Tweak the broader strategy on an on-going basis, and as you analyze results.
But remember, growing a social media community takes time and dedication!
Take the Next Step: Book a Free Demo!
Ready to take the next step in your business communication journey? Our team is here to help you get started. Book a free demo with our experts to explore how we can support your vision and set you up for success. Discover tailored solutions and personalized strategies that will give you a head start. Don't wait—reach out today and let's turn your dreams into reality!
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